Game Description
Trade Meister is an applied game that transforms trade marketing ambitions into an entertaining and educational experience. Its objective is to seek excellence in sales execution by understanding markets, ensuring brand visibility, and achieving top sales in retail and gastronomy. The game aims to provide support for trade marketing activities and promote a common language worldwide.

Trade Meister is an innovative game that incorporates content from various departments and focuses on pushing performance. It sets an international standard in sales quality and emphasizes collective tasks to build on past success. The game serves as a virtual training tool for real-life challenges, enhancing sales performance and promoting a better understanding of trade marketing excellence.

In Trade Meister, players are introduced to real-life situations they might encounter while working with establishment owners. They learn how to select the right placements, negotiate effectively, and overcome common obstacles.

The game takes place in Wolfenbüttel, the city where Jägermeister originated, and players interact with “The Boss,” who guides them through the game. The game offers different versions for off-trade and on-trade outlets and provides a comprehensive overview of a big city. It also includes hidden surprises known as easter eggs.

The primary goal of Trade Meister is to increase sales. By engaging in proper conversations and building positive relationships with store owners, players can negotiate more placements (activations). The quality of these activations, determined by their impact on store performance, affects customer satisfaction and the ability to place additional activations.