Awesomenauts: Overdrive is the second expansion for Awesomenauts. All the content that is considered part of this expansion is being released over the course of several updates, with most features available for free to all owners of the base game, and several playable characters part of a premium character pack (also called Overdrive).
It was officially launched on March 2nd, 2016 with three new characters. Additional updates later added a new playable map and a free character.
Best Economic Achievement: Through a clever combination of releasing a new expansion, timing it with sales, and rebranding several separate patches into one bigger update, we managed to reach a lot of players and press. This helped bring many players back, and aided us in achieving great financial success with a game that is nearly four years old already
The content was revealed over the course of several months and was made available for testing and previewing in public betas, allowing players to get a feel for the upcoming characters. During this time, we provided a pre-purchase incentive (a free skin) as an extra reason to buy the character pack ahead of launch. Having the upcoming premium content available for testing free of charge, and the added bonus of receiving a free skin when pre-purchasing the content, greatly contributed to the success of the expansion. Even before it launched, the Overdrive character pack had generated more revenue than many games do in their entire lifespan.
To boost the impact of the new expansion, we also timed its release to take place a week after the game was featured in a Humble Bundle, which added a large number of players to the community. All these players were exposed to news of the upcoming expansion. One and a half week after releasing the expansion, the game was also featured on Steam in a Free Weekend (combined with a strong discount), allowing all Steam users to try out the game for free for a limited time. Tens of thousands of players tried out the game that weekend, and were once again exposed to news of the recently-released expansion.
To give the expansion a little boost at launch, we produced one of our shiniest trailers yet to show off all the new features, and also invited several high-level players to play a showmatch with the new characters. This match was commentated by a professional shoutcaster, and showed off what the new characters can do when put into the hands of some very skilled players.
All these factors contributed to the success of the Overdrive expansion, which has been well-received by the community and continues to perform well financially.